Not so long ago,
we stood where you are now. Keen eyed and on the hunt for beautiful, lifeproof gold jewelry. We thought our checklist was simple, solid gold jewelry that was genuinely affordable, high quality and created using ethical practices.
But stores seem filled with gold plated pieces that always tarnish. Or fine jewelry sold at outrageously high prices. We quickly realized that to get what we wanted- we had to build it. For all jewelry lovers.
So we craft delightful jewelry in 18k gold and gemstones, with pricing that's impressively affordable without the unfair markups. And offer something ... revolutionary. The freedom to not just buy a forever piece but also sell it back, anytime you wish
BUY. ENJOY. SELL. REPEAT.
Heirlooms to hold forever, or sell back whenever.
EXPERIENCE THE DIFFERENCE
YOU DESERVE HONEST PRICING
Our prices are transparent. That's why you will always know the value and weight of gold and precious stones in all our jewelry.
SOLID GOLD SHINES FOREVER
Gold is precious but also life proof. Feel fabulous and fuss free everyday, without the fear of tarnishing holding you back.
YOUR JEWELRY IS AN INVESTMENT
Fine jewelry stays valuable forever. What's more, just in the last 5 years the value of gold rose by around 30%. Your purchases too will get more valuable with time, so we regularly track and update them. It is your investment, after all.
BUILDING SUSTAINABLE JEWELRY TOGETHER
Fine jewelry is forever, because gold can be melted down and gemstones repurposed, and reborn once again. A bracelet you buy from us might one day be sold back to us. And be reborn as a necklace for a new Sonalore customer.
lifetime buyback promise
Sell back your jewelry anytime, and get the market value of materials minus a 15% fee. You can choose cash or store credit, to easily switch your style and get that new shine that caught your eye.