Why is gold valuable?
Gold is beautiful to wear, but also a great investment to keep. Be it a gold bar, a stunning bracelet or even a broken chain- each gram of gold is precious. And its value increases steadily over the years.
Unlike designer bags and sneakers, gold is traded as an asset across the world. And it was used as currency for thousands of years before that.
There was a 70% increase in gold value in the last 5 years.
Gold makes jewelry valuable
We find the industry pricing standards shockingly unfair. At Sonalore we reverse the trend. So 65-70% of our prices go towards gold and precious materials, instead of the standard 25-30%.
We focus on crafting jewelry with a high value of gold for every dollar you spend. We are proud of our efforts to combine jewelry with building assets, at inspiringly low prices.